Broadcast 2.0: How Avinash Bharadwaj is Navigating the Future of Media Convergence As the boundary between traditional television and digital streaming dissolves, Avinash Bharadwaj is the man leading the charge for a “platform-agnostic” future. With a sharp focus on Digital Content Strategy, Bharadwaj has been the primary architect in ensuring that legacy broadcasters remain relevant to a younger, smartphone-first demographic.
His approach to digital transformation is comprehensive. Rather than merely reposting TV clips, he has built integrated digital extensions across YouTube, social media, and OTT platforms, turning passive viewers into loyal, interactive communities. By leveraging data analytics to inform traditional programming, he has created a feedback loop that ensures content remains relevant in an era of infinite choice. Under his leadership, the Sun TV Network has not just survived the digital shift; it has defined how a traditional broadcaster can thrive in a digital-first world.
